Entourage famed actor Adrian Grenier, who had permanently moved from his Hollywood life to Texas on his farm, has now ended up as the poster boy in Netflix’s thriller, Clickbait.

In the upcoming limited series, which will premiere on August 25, 2021, Grenier is set to make a comeback portraying the role of Nick Brewer.

Brewer is a seemingly upstanding father, husband, and brother who suddenly disappears one day and finds himself at the center of a deadly viral stunt.

A one-minute teaser of the series also brings an unsettling twist, as Brewer appears on camera holding cards that read, “I abuse women. At 5 million views, I die.”

‘Clickbait’: What’s More to Expect?

A quick watch through the Clickbait teaser manifests the life of Grenier’s character, starting with him being a dedicated family man who slowly turns into a chaotic and mysterious figure.

While his family tries to find him, they also start to unravel a hidden side of the man they thought they knew and his actual “mental state.”

The teaser ends with texts reading, “Who is Nick Brewer?” “Father. Brother. Husband. Liar?”

The show will see actress Zoe Kazan play Brewer’s sister and Betty Gabriel play his wife. The extended cast includes Phoenix Raei, Jessie Collins, Liz Alexander, Elizabeth Alexander, Abraham Lim, Steve Mouzakis, Daniel Henshall, and Ian Meadows.

According to an official press release, the show, created by Tony Ayres and Christian White, will release as an eight-episode series.

What Happened to Adrian Grenier?

Grenier, who once garnered huge limelight after starring as Vincent Chase on HBO's hit show Entourage between 2004 and 2011, hasn’t been seen much in Hollywood lately.

His last significant release was 2019’s Hallmark movie Christmas at Graceland: Home for the Holidays, where he played the character, Owen Reed.

In the June 2021 issue of Austin Life Magazine, the actor explained his decision to leave Hollywood life behind to take joy in living on his farm that is about 45 minutes outside of Austin, Texas.

I bought a place in Austin five years ago and a year ago I decided to move here permanently. I had friends here, I ran a business here, and liked the pace. Austin is cosmopolitan without being snooty; it's earthy. People are smart and successful but they don't flaunt it. There is nothing to prove, people accept you and it felt good right away.

Grenier added that his ideals didn't gel with the life he was actually living in Los Angeles.

"I have been doing environmental work for the last 20 years,” he said, explaining his work. “In many ways, I reached the apex of that promise - if you work hard, you become famous, then you make a lot of money… but it was lackluster at the top."

That being said, he also does not “regret” the way he used to live his life in the city, as he explains the feeling to be “amazing.”