Jake Paul and UFC president Dana White's feud is only intensifying.

On October 30, 2021, Paul mocked White for using cocaine. He posted a picture on Instagram that saw him smeared in white powder and carrying a bag that had "Unlimited Free Cocaine" printed on it. 

Then, The Problem Child publicly challenged White to bring some serious change to the championship. 

He promised he would retire boxing and fight MMA heavyweight Jorge Masvidal if the UFC president fulfilled his demands. 

Jake Paul mocking Dana White on 2021 Halloween

Jake Paul mocking Dana White on 2021 Halloween. (Photo: Jake Paul/Instagram)

White quickly took to Twitter to confront Paul's demands, insisting he didn't use cocaine.

He said he would let Paul test him for cocaine randomly for 10 years if Paul agreed to be tested for steroids randomly for two years. 

Moving on, White alleged that Paul's banter came from his inability to sell pay-per-views. He explained Paul was not a big name and accused he was desperate to fight UFC superstars to raise his profile.

"You're calling out Jorge Masvidal because he's a pay-per-view superstar," White added, "Nate Diaz, Conor McGregor, Mike Tyson, these are all superstars. You're not. You can't sell pay-per-views."

He criticized Paul's advisor, former UFC's chief financial officer Nakisa Bidarian.

He challenged the duo to enter the MMA promotion games if they believed athletes deserved more.

"I'm ready to roll, buddy. I don't use cocaine. Do you use steroids? Let's do this, Jake." said White as the last remark.

Jake Paul's Demands to Dana White

The YouTuber-turned-boxer took to Twitter to demand changes in UFC on January 1, 2022.

As per his clauses, the minimum fighter pay must be increased to $50,000, which is over four times the current number. He also asked for a guaranteed purse of 50% of the company's annual revenue for every fighter. 

Jake Paul's Demands To Dana White

Jake Paul's demands to Dana White (Source: Paul's Twitter)  

Besides, Paul demanded the MMA organization provide long-term healthcare to all fighters.

All in all, Paul demanded that the organization provide a fair share of its earnings to fighters under its roster. 

He gave White an ultimatum of five days to accept the challenge and three months, till March 31, 2022, to implement it. 

Paul stated he would immediately retire from boxing once White fulfilled the clauses. As per his accounts, he would enter the USADA testing pool and sign a one-fight contract with the MMA giant to fight Masvidal.

At the end of his message, Paul left a message to all the MMA fighters — "Time to take a stand and create value for yourselves and peers."

Jake Paul and Jorge Masvidal

After knocking out the former UFC welterweight champion, Tyron Woodley, in their second boxing bout in December 2021, Paul called out Masvidal to step into the ring with him.


A post shared by Jake Paul (@jakepaul)

Paul even offered Masvidal $5 million to be his next opponent.

The MMA star, however, refused the offer, calling it "chump-change." He reasoned White would not let the fighter go for such a paltry approach.

Having said that, he implied he could consider the offer if Paul raised the grant to $20 million.