Setting Fashion Couple Goals Comes Naturally to Jesse Rutherford and Devon Lee Carlson

For someone who sang about sweaters, Jesse Rutherford can be credited for being one of those figures who made biker jackets and monochrome timeless again.

From bleaching half of his hair to getting tattoos reminiscent of bubblegum freebies, him pairing up with girlfriend Devon Lee Carlson back in 2015 was a no-brainer. 

Carlson initially found fame through her sister, Sydney's YouTube vlogs. However, she quickly made a name for herself with her edgy fashion sense.

She is now better known for being the name behind the phone case brand Wildflower and collaborating with famed designer Marc Jacobs. 

Together, Rutherford and Carlson were dubbed as ‘2019's most 2019 couple' by GQ. Two years later, they are still the go-to for couple fashion inspirations.

Jesse Rutherford and Devon Lee Carlson's Relationship

Rutherford and his girlfriend started dating as teenagers and broke up for a short period in 2015. 

In a 2020 interview on Canadian model Charlotte D'Alessio's YouTube channel, Carlson candidly commented that she had always fancied Rutherford while they were in school.

At the time, he was a senior; she was a junior and in vastly different social circles.

Jesse Rutherford celebrating Valentine's Day with girlfriend Devon Lee Carlson in 2021. (Photo: Instagram)

When they got together, she found herself to be reserved around him. For instance, she was afraid to disagree with him because she felt he might not find her cool anymore. 

She would even go to the lengths of waking up early and brushing her teeth so that he wouldn't notice her morning breath during sleepovers. But, at the time, she was just 18 years of age, and her naivety got the better of her.

Later, they broke up and began seeing other people, only to find each other's company again in 2015. They rediscovered an indescribable connection and frankness that could be found nowhere else. 

Seven years later, they are still going strong with mutual understanding and a comprehensively stellar wardrobe. 

Jesse Rutherford and Girlfriend Are Fashion Couple Goals

Rutherford, in his own right, is a fashion icon. From a young age, he scoured the shelves of Hot Topic at the local mall.

In addition, he worked at stores like Vans and Urban Outfitters during his teen years, which informed his palette's skater-esque sensibility. He was and still is a voracious consumer of fashion, and his desire soon outran the available options.

This is when he began diving into the women's section and ventured into unconventional silhouettes.

During the initial days of his band, The Neighbourhood, he would be found wearing conservative hoodies and Dickie's pants.

Inevitably, he found the stage to be of comfort and began expressing himself in skinny jeans, leather jackets, and sometimes going shirtless, with his myriad tattoos in full glory.

He soon took it a step further by wearing bold striped pants and coordinating the colors with hair dye.

Now, as the sound of the Californian band evolves into more experimental electro-pop with their album Chip Chrome, he is seen taking references from David Bowie and painting himself in chrome paint.

Off-stage, he still opts for what Hot Topic's mannequins are wearing, but the brands are all designer.

Jesse Rutherford celebrating a party with his girlfriend, Devon Lee Carlson. (Photo: Instagram)

While Rutherford takes the left field, his girlfriend Carlson is a perpetual dictator of what's hot and not.

From being one of the names that popularized slinky slip-dresses with tiny sunglasses, dad hats, tie-dies, and the Y2K revival, she is a trendsetter. 

She even turned heads with her Y2K Capsule Collection with Jacobs that launched in August 2021.

No doubt, Rutherford and his girlfriend's clothing style show how coordinated they are with their fits. And this is something deliberate as well.

Carlson revealed to GQ that wherever they are, they like to make sure that they arrive together. And together, they are a force to be reckoned with.