Taylor Swift Gifts ‘Cardigan’ To Fans & Celebs Such As Joey King, Kesha, & Colbie Caillat
Surprise ðŸ¤— Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. Pre-order at https://t.co/zSHpnhUlLb pic.twitter.com/4ZVGy4l23b — Taylor Swift (@taylorswift13) July 23, 2020
'Folklore' is the 8th studio album by the songstress with 16 songs in the standard edition, and a bonus track “the lakes” in the physical deluxe editions.
folklore will have 16 songs on the standard edition, but the physical deluxe editions will include a bonus track “the lakes.” Because this is my 8th studio album, I made 8 deluxe CDs & 8 deluxe vinyls available for 1 weekðŸ˜„ Each has unique covers & photos https://t.co/zSHpnhUlLb pic.twitter.com/tG34e0MpgJ — Taylor Swift (@taylorswift13) July 23, 2020
The official lyrical video of all the songs of the album was released on YouTube on July 24, 2020. The first release of the album was the music video of the song ‘Cardigan.’ It was made on July 24, 2020. It is the only song from the album with a music video.
The songstress shared in on of her posts that 'Cardigan' was written and directed by her, and also thanked the other video team members: Rodrigo Prieto, Jil Hardin, Rebecca Skinner, and Joe 'Oz' Osbourne.
The music video for “cardigan” will premiere tonight, which I wrote/directed. A million thank you’s to my brilliant, bad ass video team - Cinematographer Rodrigo Prieto, producer Jil Hardin, executive producer Rebecca Skinner, AD Joe ‘Oz’ Osbourne pic.twitter.com/2hNXnzFbwY — Taylor Swift (@taylorswift13) July 23, 2020
In her thank-you note to the team members of the ‘Cardigan’ Video, Taylor Swift shared that the music video was shot under medical supervision maintaining social distance and the team members wore masks.
She also added that she did the hair, makeup, and styling for the video herself.
A special thank you to our onset medics, COVID-19 compliance personnel, and the crew for operating under the strictest guidelines including wearing PPE, practicing thorough sanitization, and respecting social distancing during the video shoot.
Taylor Swift Gifts Folklore ‘Cardigan’ to Artists, Fans, and Supporters
In the celebration of her album 'Folklore,' Taylor Swift has been shipping out the classic looking cardigans ( with a special note) from her merch to near and dear ones, artists, celebs and media personalities.
I hope this c a r d i g a n will keep you warm and cozy in these extremely un-cozy times. Sending you a socially distanced h u g and all my love, Taylor ’
Actress Joey King, American singer and songwriter Kesha, Colbie Caillat, Victoria's Secret Angel Martha Seifert Hunt, and Natalia(17-year-old daughter of late American basketball player Kobe Bryant,), were among those who received a cardigan each from Taylor.
The other recipients include Jayden Bartels, Gracie Abrams, Kelsea Ballerini, Fletcher, Nina Lindberg Nesbitt, singer Loren Gray, Sabrina Carpenter, Eve Owen, Adam Lambert, Modern Family actor Jesse Tyler Ferguson, Justin Mikita, Jennifer Kate Hudson a.k.a. J.Hud, Olivia Rodrigo, British actress Millie Bobby Brown, Buzzfeed Pop culture writer Ryan Schocket, Jonathan Van Ness, Popsugar's Kristin Harris, Hannah Hart, Adam Rippon, Bobby Berk, and Alex Goldschmidt, amongst others.
Thank You, Taylor!
The happy recipients, through their social media handles, have thanked the songstress and posted pictures wearing the cardigan.
You are so powerful and inspirational @taylorswift13 thank you for my cardigan and for sharing your music with world. #Folklore #cardigan ðŸ•Š pic.twitter.com/DvaexFzP7Z — Jayden Bartels (@jaydenbartels) July 25, 2020
Thank you @taylorswift13 for my #cardigan. I’m going to treasure it for my entire life!!! Adore you and always will, congratulations on the most enchanting record yet ðŸÂÂÂÂÂÂÂÂÂ€ðŸŒ±ðŸÂÂÂÂÂÂÂÂÂƒðŸŒ¾ pic.twitter.com/QrCKYZO7Da — Eve Owen (@EveOwenMusic) July 30, 2020
thank you for the cardigan and the beautiful, intricate, mystical new album @taylorswift. your ability to create unbounded and ever growing music is the most inspiring. ðŸ¤ÂÂÂÂÂÂÂÂÂ pic.twitter.com/7yZh6kQtls — Kelsea Ballerini (@KelseaBallerini) July 24, 2020
in my feels on a rainy summer day taking it all in. thank you @taylorswift13 for the most gut wrenching, soul bearing, painfully and beautifully honest body of work. and also for my new favorite cardigan ðŸ¥ºðŸ’• needed this more than i knew pic.twitter.com/DBky1MjQwB — FLETCHER (@findingfletcher) July 24, 2020
didn’t think today could get any better, and then I got a socially-distanced hug from my fav person in the mail ðŸ’Œ ilysm @taylorswift13 #folklore pic.twitter.com/zoWEBXis4J — Kristin Harris (@KristinHarris) July 24, 2020
Just sitting here thinking about #folklore The album is both mournful and grateful. Every listen draws me in deeper. Do yourself a favor and listen today... ðŸÅ½µðŸÂÂÂÂÂÂƒ
Oh! And this sweet suprise cardigan from a sweet suprise gal. âœ¨ðŸÂÂÂÂÂÂˆðŸ™ÂÂÂÂÂÂ @taylorswift13 pic.twitter.com/r6RhIUhqDQ — Hannah Hart (@harto) July 25, 2020
Millie Bobby Brown, Jennifer Hudson, Marren Morris, Colbie Caillat and more also received the cardigan and letter from Taylor. pic.twitter.com/bDEj86zVGC — Taylor Swift News (@tswiftnewskh) July 25, 2020
Other products in the Taylor Swift store inspired by the Folklore album include hoodies, pullover, long sleeve, and half sleeve t-shirt, bandana, hair ties, lithograph, phone case, phone stand, titled as the “Sunday matinee” collection. The order placement for the cardigan (and others) was previously scheduled to end on July 27 but has been extended till July 31.
Did you know:
Lauren Murphy from St Louis has a Taylor Swift’s cardigan that she had kept safe in her closet since 2013. Taylor Swift had forgotten her cardigan when she went to visit Murphy at Cedars-Sinai hospital in Los Angeles.
Murphy suffered traumatic Brain Injury and had to undergo lobectomy to remove a portion of her brain after she was hit by a vehicle in 2013 in Hollywood.
After 7 years, she finally wore the forgotten Taylor’s ‘Cardigan’ and listened to her song.
Her Most Popular Cardigan
Among the collection from the Taylor swift official store, the most iconic is the cream color knit cardigan listed under 'You Put Me On' section. It is made of acrylic yarn and has three light grey colored stars embroidery on each sleeve, black matte buttons, dark grey lining, and the folklore album patch inscribed on the left chest.
The cardigan is identical to the one featured in the Folklor’s lead single 'Cardigan.' In the video, Swift puts on the oversized cardi over a simple silk nightgown.
The knitwear is available in sizes xs/s, m/l, and xl/2x and retails for $49 along with the digital standard album.