Taylor Swift, on her official website, has made available lots of new merchandise for her fans to purchase. These merchandises are inspired by her newly released album ‘Folklore.'

'Folklore' is the 8th studio album by the songstress with 16 songs in the standard edition, and a bonus track “the lakes” in the physical deluxe editions. 

The official lyrical video of all the songs of the album was released on YouTube on July 24, 2020. The first release of the album was the music video of the song ‘Cardigan.’ It was made on July 24, 2020. It is the only song from the album with a music video. 

The songstress shared in on of her posts that 'Cardigan' was written and directed by her, and also thanked the other video team members: Rodrigo Prieto, Jil Hardin, Rebecca Skinner, and Joe 'Oz' Osbourne. 

In her thank-you note to the team members of the ‘Cardigan’ Video, Taylor Swift shared that the music video was shot under medical supervision maintaining social distance and the team members wore masks.

She also added that she did the hair, makeup, and styling for the video herself. 

A special thank you to our onset medics, COVID-19 compliance personnel, and the crew for operating under the strictest guidelines including wearing PPE, practicing thorough sanitization, and respecting social distancing during the video shoot.

Taylor Swift Gifts Folklore ‘Cardigan’ to Artists, Fans, and Supporters

In the celebration of her album 'Folklore,' Taylor Swift has been shipping out the classic looking cardigans ( with a special note) from her merch to near and dear ones, artists, celebs and media personalities. 

I hope this c a r d i g a n will keep you warm and cozy in these extremely un-cozy times. Sending you a socially distanced h u g and all my love, Taylor ’

Actress Joey King, American singer and songwriter Kesha, Colbie Caillat, Victoria's Secret Angel Martha Seifert Hunt, and Natalia(17-year-old daughter of late American basketball player Kobe Bryant,), were among those who received a cardigan each from Taylor. 

The other recipients include  Jayden Bartels, Gracie Abrams, Kelsea Ballerini, Fletcher, Nina Lindberg Nesbitt, singer Loren Gray, Sabrina Carpenter, Eve Owen, Adam Lambert, Modern Family actor Jesse Tyler Ferguson, Justin Mikita, Jennifer Kate Hudson a.k.a. J.Hud, Olivia Rodrigo, British actress Millie Bobby Brown, Buzzfeed Pop culture writer Ryan Schocket, Jonathan Van Ness, Popsugar's Kristin Harris, Hannah Hart,  Adam Rippon, Bobby Berk, and Alex Goldschmidt, amongst others.  

Thank You, Taylor!

The happy recipients, through their social media handles, have thanked the songstress and posted pictures wearing the cardigan. 

Other products in the Taylor Swift store inspired by the Folklore album include hoodies, pullover, long sleeve, and half sleeve t-shirt, bandana, hair ties, lithograph, phone case, phone stand, titled as the “Sunday matinee” collection. The order placement for the cardigan (and others) was previously scheduled to end on July 27 but has been extended till July 31. 

Did you know:

Lauren Murphy from St Louis has a Taylor Swift’s cardigan that she had kept safe in her closet since 2013. Taylor Swift had forgotten her cardigan when she went to visit Murphy at Cedars-Sinai hospital in Los Angeles.

The Context

Murphy suffered traumatic Brain Injury and had to undergo lobectomy to remove a portion of her brain after she was hit by a vehicle in 2013 in Hollywood. 

After 7 years, she finally wore the forgotten Taylor’s ‘Cardigan’ and listened to her song.

Her Most Popular Cardigan

Among the collection from the Taylor swift official store, the most iconic is the cream color knit cardigan listed under 'You Put Me On' section. It is made of acrylic yarn and has three light grey colored stars embroidery on each sleeve, black matte buttons, dark grey lining, and the folklore album patch inscribed on the left chest.  

The cardigan is identical to the one featured in the Folklor’s lead single 'Cardigan.' In the video, Swift puts on the oversized cardi over a simple silk nightgown. 

The knitwear is available in sizes xs/s, m/l, and xl/2x and retails for $49 along with the digital standard album.