Daniel Lubetzky’s Family Success Links To His Father’s Struggles
Almost every business of Daniel Lubetzky has had a social spin to it, and for good reason.
The founder of the multibillion-dollar snack company, Kind Healthy Snacks, had a humble beginning in Mexico City, with a wartorn family that went through one of the worst periods in human history.
Daniel Lubetzky Is the Son of a Holocaust Survivor
Daniel Lubetzky's father, Roman Lubetzky, born in 1930 in Riga, Latvia, was a Holocaust (also known as the Shoah, or the World War II genocide of the European Jews) survivor. Soon after his birth in Riga, Latvia, Daniel's father Roman had moved to Kovno, Lithuania.
The Nazis invaded the country (Kovno, Lithuania) in 1941 and with the help of the locals. They initiated a campaign to exterminate the 200,000 Jews then-residing in the country. Roman was amongst the 40,000 who survived.
However, the struggle for survival did not end there, he along with his family, was forced into the Kovno Ghetto, one of four localized Jewish ghettos, where he remained until the ghetto was liquidated. They were then moved to a labor camp for six whole years before they were shipped to Germany in cattle cars.
In the process, the Lubetzky family was separated. Roman's mother was sent to Stutthof, while he was moved to Dachau with his brother and father. It was nothing short of a miracle that they survived in Dachau until the American troops rescued them in 1945.
After extensive recuperation, the family was shipped off to Mexico in 1947, where he started a new life.
Daniel Lubetzky's Work is Inspired by His Father's Wisdom
While that living hell might have changed many, Roman never let the darkness mess with the light within. While he was at the Dachau concentration camp, a German soldier threw a potato by his feet when no one was watching. In a CNN interview, Daniel recalled how that potato nourished his father's body and soul.
...At Dachau, a German soldier threw a potato by his feet when nobody was watching, nourishing his body and soul. He taught me that even small acts of kindness -- the tiniest touches of humanity -- can have a transformative impact.
Roman always believed in the power of kindness and that even the tiniest touches of humanity could have a transformative impact - a virtue he passed on to his four children. That same virtue has been the billionaire entrepreneur Daniel Lubetzky's guiding star.
Daniel made his fortune, valued at $1.2 billion in 2020, by pursuing business ventures that have a social agenda behind them. So, his business strategy has mostly been establishing not-just-for-profit business entities.
According to The Times Of Israel article in 2015, the employees of his company, Kind Healthy Snacks, one of the seven companies Daniel founded, carried Kindawesome cards that they gave out to random strangers they meet.
Every card could be exchanged for a few free Kind bars and more Kindawesome cards to pay it forward to others. Not only that, the company donated 10,000 dollars each month to a social cause on the basis of online voting and nomination.
A closer look into the brand's mission page also trumpets the social theme. There, the brand has adequately explained how a consumer could make a better decision understanding the type of sweeteners used and harmful ingredients. Even more, the brand is looking to run its operation by wind energy by the end of 2020.
Kind Healthy Snacks' Mission & Values (Photo Source: Kind Healthy Snacks)
Above all, the brand has also delivered on its promise to never use artificial sweeteners and only add as much as less sugar as possible in its products. The brand has also honored its promise to use nutrient-dense food as the first ingredient of any products it makes.
And through Empatico and The Kind Foundation, the snacks company has been making a positive impact in the community through organizing powerful and eventful social movements such as "connecting diverse classrooms," and "giving back to communities."
Daniel Lubetzky's Book Reflects on His Sucess
Daniel Lubetzky And His Wife Michelle Lynn Lieberman At The Do The Kind Thing Launch (Photo Source: Facebook)
He has also shared the revolutionary principles behind Kind's success in his book Do The Kind Thing.
He celebrated the launch of the mentioned book with his wife Dr. Michelle Lynn Lieberman back in 2015.
Daniel Lubetzky married his wife, Dr. Michelle Lynn Lieberman (now Michelle Lubetzky) on March 3, 2008. The philanthropic couple has since welcomed four children into their home.
Investment in Quevos
Most recently, Daniel Lubetzky invested in Quevos, a brand of snacks based on egg whites. It was announced on ABC's Shark Tank that Lubetzky will partner with Quevos Founders Nick Hamburger and Zack Schreier, to help people get into the habit of healthy snacking through Quevos.
The snacks are high protein, high fiber, and low carb. The starting flavors they offer are Honey Mustard, Cheddar, Sour Cream & Onion, Sweet Barbecue, Quevos Rancheros, and Dill Pickle, among others.