Understanding Meghan's Vision for "As Ever"

Meghan Markle is charting her own path with her lifestyle brand, As Ever, emphasizing the importance of home and personal connection. In a recent interview, she expressed a deep commitment to creating products that reflect her love for her home and garden. “Everything comes from being rooted in the love story of your home,” Meghan noted, hinting at future product expansions.

While Meghan has made waves with items like honey and flower sprinkles, she hasn’t ruled out venturing into fashion. “The category of fashion is something I will explore at a later date,” she revealed, indicating that fashion could potentially become a part of her brand’s evolution.

Besides her culinary focus, Meghan's previous experiences, like her capsule collection for Smart Works, showcase her interest in women’s empowerment through fashion. As her brand continues to expand, she's striving to listen to her customers and their needs for everyday living.

With plans for further product launches in early 2026, Meghan remains committed to her vision. “I want to really focus on the hospitality angle of As Ever,” she stated, reflecting her aspiration to create a holistic lifestyle brand that resonates with her audience on multiple levels.

The Success of Meghan's Initial Product Launch

Meghan Markle’s foray into the lifestyle brand arena with “As ever” has taken the world by storm. The first batch of products, featuring delectable items like honey, fruit preserves, and flower sprinkles, sold out in less than an hour, signaling that her vision resonates with consumers.

The Duchess of Sussex has expressed her desire to expand her brand, focusing on creating unique home goods. Drawing inspiration from her love for her own home and garden, Meghan plans to explore diverse product categories to enhance the “As ever” experience for her customers.

In 2019, Meghan launched a capsule collection of women's workwear to benefit Smart Works, showcasing her commitment to social causes. As she assesses future product offerings for early 2026, she remains dedicated to understanding and meeting her audience's seasonal needs, ensuring her brand evolves with purpose.

While juggling motherhood, podcast hosting, and her Netflix series “With Love, Meghan,” Meghan Markle continues to carve her path in both business and creativity. Emphasizing that life is not one-dimensional, she epitomizes the modern woman's multifaceted journey, unafraid to embrace new opportunities.

Potential Fashion Ventures and Future Plans

Meghan Markle recently hinted at the possibility of launching a clothing line in a new interview with Fast Company. The Duchess of Sussex, who is already making waves with her lifestyle brand As ever, expressed her interest in the fashion category, suggesting it's an intriguing venture for her to explore.

The first phase of As ever saw a sold-out launch of gourmet treats like honey and fruit preserves. Meghan is now eager to shift her focus toward home goods and hospitality, aiming to enrich the personal connection between her brand and consumers.

While fashion isn't currently on the immediate agenda, Meghan has a history of curating her style through platforms like ShopMy page. In 2019, she successfully introduced a capsule collection for Smart Works, showcasing her commitment to women's empowerment and workwear.

Meghan shared her vision for the brand, emphasizing a connection to "the love story of your home and garden." With plans to assess future product launches slated for early 2026, the Duchess remains dedicated to evolving As ever while keeping her options open in the fashion arena.