Charlotte Jones: A Legacy in the NFL

Charlotte Jones, daughter of Dallas Cowboys owner Jerry Jones, has made her mark in the NFL as an influential leader. Born in 1966, she grew up immersed in the world of football, which shaped her passion for the game and the family business.

Becoming the executive vice president and chief brand officer of the Cowboys, Charlotte took on responsibilities in brand marketing and entertainment. Despite initial hesitations, her father’s unwavering faith in her capabilities allowed her to thrive in an demanding environment.

One of Charlotte's most significant contributions is the creation of the Cowboys' Thanksgiving halftime show in 1996, transforming NFL entertainment. This initiative not only entertained fans but also partnered with the Salvation Army, raising over $2 billion for those in need.

Charlotte's family ties run deep, with her three children following in her footsteps. Engaging with her family and creating a legacy continues to be her guiding force. She recently celebrated becoming a grandmother, further enriching her connection to family amid her professional achievements.

The Supportive Bond with Her Father, Jerry Jones

Charlotte Jones often credits her father, Jerry Jones, as her greatest champion. Growing up in a football-centric family, she learned the value of passion and perseverance early on. Jerry's encouragement shaped her confidence, pushing her to take risks and embrace opportunities in the male-dominated NFL landscape.

Throughout her career, Jerry repeatedly inspired Charlotte to step outside her comfort zone. When she hesitated to join the Dallas Cowboys organization, he urged her to take the leap. His belief in her potential helped Charlotte face challenges head-on, evolving from uncertainty into a key player in the family business.

For Charlotte, the Dallas Cowboys represent more than just a football team; they reflect a family legacy. Working alongside Jerry and her brothers, she cherishes the tight-knit relationship that comes with running the franchise. Together, they honor their family's commitment to excellence and community, forging a future built on shared values and trust.

As the Dallas Cowboys continue to thrive, Charlotte remains grateful for her father’s guidance. Their bond is not only a personal connection but also a professional partnership that strengthens the organization. Jerry's unwavering support has instilled a sense of importance in celebrating achievements together, reinforcing the idea that family is at the heart of the franchise's success.

Charlotte's Contributions to the Cowboys Organization

Charlotte Jones has undeniably made her mark in the NFL, especially through her transformative contributions to the Dallas Cowboys. As executive vice president and chief brand officer, she plays a crucial role in shaping the team's brand. Her visionary leadership not only enhances the Cowboys' image but also solidifies their position as a premier brand in sports entertainment.

One of Charlotte's most groundbreaking achievements is the introduction of the Cowboys’ Thanksgiving halftime show in 1996. At a time when such events were rare outside the Super Bowl, she pioneered this in-game entertainment. Partnering with the Salvation Army, her initiative has raised over $2 billion and raised awareness about charitable causes, demonstrating the team’s commitment to community engagement.

Charlotte’s influence also extends to the iconic Dallas Cowboys Cheerleaders. Her role as a special project manager underscores her dedication to empowering this beloved group. She continually seeks inventive ways to showcase their talent and elevate their performances, ensuring they remain a cherished part of the Cowboys legacy.

In addition to her professional successes, Charlotte emphasizes the importance of family within the organization. Growing up in a family deeply entrenched in sports, she carries forward this value into the Cowboys structure. Her leadership fosters a collaborative environment where teamwork and familial bonds flourish, ultimately strengthening the franchise as a whole.

Family, Career, and New Beginnings: Charlotte's Journey

Charlotte Jones, the only daughter of Dallas Cowboys owner Jerry Jones, grew up in a family that prioritized togetherness. Surrounded by her two brothers, Stephen and Jerry Jr., she learned the value of teamwork from an early age. Their parents emphasized family bonds, ensuring that dance recitals and school events were well-attended. This nurturing environment fostered Charlotte's inner strength and resilience as she forged her own path within the Cowboys organization.

Charlotte's journey within the Dallas Cowboys began in 1990, just a year after her father purchased the team. Initially hesitant, she was encouraged by Jerry to join the family business. Now serving as the executive vice president and chief brand officer, her influence is felt throughout the organization. From spearheading the iconic Thanksgiving halftime show to elevating brand marketing, Charlotte continues to redefine the Cowboys’ legacy.

In her personal life, Charlotte has embraced new beginnings. After her divorce in 2019, she found love again, marrying Amir Rozwadowski in August 2024. This milestone came alongside the joy of becoming a grandmother for the first time in March 2025, with the arrival of her granddaughter, Parker Eloise Eugenia. Charlotte’s journey reflects her ability to balance family, career, and growth, continually inspiring those around her.