Alix Earle's Makeup Journey for the 2025 AMAs

Alix Earle stunned fans at the 2025 American Music Awards as she took on the challenge of doing her own makeup for the red carpet. In a TikTok video, the influencer shared her step-by-step routine, revealing that it was her first time applying makeup for such a high-profile event. Earle expressed a mix of excitement and nerves, particularly about the bright lighting at the awards show.

Earle typically spends just 10 to 15 minutes on her everyday makeup but dedicated a full hour for this special occasion. As she mixed her favorite products, she humorously admitted her worries about a potential beauty mishap. Earle opted for a natural look, using soft brown eyeshadow and a neutral lip to complement her outfit.

Completing her look with a swipe of a brand-new mascara from Sephora, Earle showcased her finished glam in the video, admitting she felt pretty good about it. Earle wore a chic black gown paired with KWIAT jewelry and embellished sandals, making a stunning entrance on the red carpet. This event marked another exciting moment for the influencer as she prepares for her upcoming stint on "Dancing with the Stars."

Behind the Scenes: Steps to Glam Up

Alix Earle gave fans an exclusive look into her beauty routine as she prepared for the 2025 American Music Awards. The 24-year-old influencer documented her DIY makeup process in a TikTok video, sharing both her excitement and nerves about hitting the red carpet for the first time.

In her tutorial, Earle emphasized the importance of a solid skincare foundation, starting with under-eye patches and moisturizer. "I've never done my own makeup for a big red carpet before, so this is a little scary," she confessed while demonstrating her routine. The influencer took extra care, planning for an hour to achieve her glamorous look, knowing the stakes involved with harsh lighting.

As she progressed, Earle showcased her finishing touches, opting for subtle tones and soft brown eyeshadow. With a swipe of new mascara from Sephora, she felt ready to take on the night, declaring, "I think I did pretty good." Earle clearly aimed to balance her natural beauty with a touch of glamour for the event.

After perfecting her look, Alix graced the red carpet in a chic black gown and elegant KWIAT jewelry. Her fans loved the behind-the-scenes glimpse, proving that glam doesn’t have to come from a professional when you have the right tips and tricks up your sleeve!

The Final Look and Red Carpet Experience

Alix Earle stunned at the 2025 American Music Awards with her DIY makeup. In her TikTok video, she confidently shared her step-by-step routine, showcasing her talent and creativity. Dressed in a sleek black gown, Earle radiated elegance and poise, making a statement on the red carpet.

Before stepping onto the iconic carpet, Earle admitted to feeling nervous. “I've never done my makeup for a big red carpet before,” she confessed, revealing the added pressure of the occasion. Her humility shone through as she prepared, acknowledging the potential for makeup mishaps under the harsh lights.

While many celebrities opt for professional glam squads, Earle embraced a personal touch in her beauty routine. With a mix of excitement and anxiety, she took an hour to apply her makeup, from applying moisturizer to her signature mascara. Her approach illustrates a relatable moment for fans, proving that authenticity is always in style.

Once complete, Earle expressed her satisfaction with the final look, clearly excited to showcase her creation. With her simple yet elegant outfit and carefully crafted makeup, she turned heads and left a lasting impression. As she stepped into the spotlight, Alix Earle reminded us all that true beauty often comes from within—and sometimes, a little DIY magic.